The $1 CTV CPM Myth: Sometimes, You Get What You Pay For
A $1 or $2 CTV CPM can look great in a media plan. More impressions, more reach, more scale, all for less. But in Connected TV, the cheapest CPM is not always the best buy.
Why I Joined Smadex at Such an Exciting Time
I'd been watching Smadex for a while. There was a growing buzz around the company that was hard to ignore.
Rethinking Playable Ads: Scaling High-Retention UA from Mobile to Connected TV
Playable ads consistently drive exceptional user engagement, but their [...]
Smadex and OpenGlass Unlock CTV Pause Ads for Mobile Growth
Discover how Smadex and OpenGlass turn CTV pause screens into high-converting, pressure-free windows for mobile growth.
Precision & Performance: Recapping CTV Live NY 2026
Discover the 3 major takeaways on CTV performance advertising 2026, including outcome optimization, and future trends.
Driving High-Performance Growth: Smadex Officially Expands to LatAm
We recognize the immense potential and dynamism in the LatAm digital landscape, and we are excited to bring our proprietary technology to help local apps and businesses scale.
Keeping it Simple with Andrew Whiteside – CTV in the US
Learn how to make CTV campaigns engaging, measurable, and high-performing.
The AdTech Debrief: Moving From Hype to Receipts
Discover the 3 key realities shaping AdTech in 2026. From the "Wall vs. Moat" privacy strategy to why CTV is killing last-click attribution.
CTV Live! New York: Performance CTV Enters a New Era
In November, we brought together leaders across mobile growth, [...]
Mastering the “Q5” Window: Strategic Insights for Post-Holiday Growth
Q5 Secrets: Boost post-holiday growth with lower costs, high-intent users, and CTV wins!